
About Salon Edera
Our Story and Philosophy
Salon Edera was founded to bring a boutique, high‑quality beauty experience to the heart of Encinitas’ Old Leucadia neighborhood. From the beginning, our vision has centered on combining elegance and expertise in an intimate setting where each client receives tailored attention. Rather than scaling to a large operation, we chose to maintain a curated space with a small roster of highly trained stylists and technicians. This model ensures continuity of care and personalized service unmatched by larger salons.
Our philosophy rests on three pillars: craftsmanship, care, and connection. We use top‑tier professional products and continuously update our techniques, all while honoring timeless standards of service and attention. Above all, we build genuine relationships with clients—understanding each individual’s aesthetic history and goals so every visit deepens trust and satisfaction.
Meet Our Team
At Salon Edera, our greatest asset is our people. Every team member is selected for both skill and character, embodying our values of excellence and client-first service.
Lida – Owner & Lead Stylist
With years of industry experience, Lida leads the salon with precision and creativity. Her clients describe her color work as transformative and her consultations as deeply consultative. For example, Natalie S. wrote that “Lida is an absolute genius with hair!... she asked me questions to clarify and gave me exactly what I envisioned." Barbara D. shared that Lida’s suggestion of blonde highlights was exactly what she needed to feel confident again. And Wendi G. praised how Lida “really takes the time to understand what you want and gets it right every time”
Support Stylists & Nail Technicians
Our supporting team is equally committed to Salon Edera’s mission. Technicians are trained in the latest manicuring techniques, brow tinting, waxing methodology, and bridal styling. Every professional brings warmth, patience, and attention to detail, ensuring consistency across every visit.
Values That Drive Our Service

Continuous Learning
Our team engages in ongoing training on emerging styles, cutting‑edge techniques, and product innovations.

Clean and Comfortable Environment
Our salon prioritizes hygiene, comfort, and ambiance in every detail—from sterilized tools to a relaxing layout.

Integrity and Transparency
Pricing is discussed upfront, and we honor honest advice about what will best support hair and nail health.

Community Connection
Located in a local neighborhood, we support Encinitas and foster relationships with returning clients and local artisans alike.

Client-Centered Approach
We begin each service with a personalized consultation, ensuring that expectations align with the finished result.
Our
Expertise
Salon Edera excels across a comprehensive menu of beauty services, all performed with precision and personalized care.
Why Clients Recommend Us
Lida’s skill and attention to detail in haircuts and color
Friendly, calming atmosphere
Personalized consultations that result in exactly what clients envisioned
A boutique feel that balances professionalism with comfort
One customer said Lida “took the time to learn about my hair and cut it according to my wave pattern,” enhancing both results and trust
Our Commitment to Continuous Excellence
Salon Edera is dedicated to evolving with industry standards while staying true to our founding values. We regularly update our product selections, invest in team training, and refine service protocols to enhance client safety and satisfaction. Our salon design, tools, and techniques all reflect our ongoing investment in quality.
We also listen closely to client feedback—then act on it. Whether updating appointment workflows or introducing a new conditioning treatment, every change is thoughtful and reflective of client needs.
Connect With Us
We are honored to serve our local community and welcome clients who value care, artistry, and authenticity. From your initial visit onward, our team provides a welcoming, trusting environment in which your beauty goals are nurtured.
If you’d like to learn more about our salon philosophy, services, or team, feel free to reach out. We look forward to building a lasting relationship rooted in elegance and excellence.
Contact
Phone:
(760) 815-8367
Email:
salonedera@gmail.com
Address:
560 North Coast Highway 101, Suite 4B, Encinitas, CA 92024
